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Scotiabank's HackIt Debt Challenge:

My newly formed team participated in Scotiabank's Hack IT.

• 40 hours straight to delivery a solution to help mitigate debt for Canadians.
• Judging Criteria: Impact, Innovation, Functionality, User Experience and Presentation.

The Challenge

To address the issues of Canadian debt and savings for a better financial future. We needed to engage the user on a regular basis and form an emotional connection to their money.

The Idea

Creating an engaging, emotional and tangible relationship with personal finances will ultimately prove to the user “you really are richer than you think”.

The Solution

Knowing that 60% of household debt is held by people under 45, we wanted to address that demographic and we chose a mobile app game because:

Over 70% of mobile app gamers (Farmville and Candy Crush as examples) are between the ages of 18-50.

Piggly-a virtual pet that has the same needs as a real pet. The money that you spend on caring for Piggly is transferred into your desired bank saving account.

Why do we know this product has a demand? Reddit community upvoted this idea with over 439 positive comments wanting this product to exist.