About the project:

Quest to Conquer Cancer was an innovative fundraising initiative that brings together streamers, gamers, patients and supporters to raise funds for Princess Margaret Cancer Centre.

My role as a lead designer was:

• Created a new brand identity to help to bring together the feelings of going on an adventure, be part of a group, and play games. All of it to contribute to conquer cancer in our lifetime.
• Guided the design of all merchandising used to promote the event in partnership with producers.
• Created a simple but visually informative website to allocate all information from the event.
• Developed a new Front-End code which was implemented in Kentico CMS.
• Created HTML5 animated ads to promote Quest on Enthusiast Games websites, Twitch and Tiltify.